From Paul Cucinello

Hair 411: Long cool blonde hair with a bouncy blow dry

How-To: Icy blonde highlights are added to create a California blonde look. Apply a smoothing, conditioning balm and blow dry the hair section by section with a very large round brush. Allow each section to cool while you dry the next. Flip your hair over and gather the ends. Apply a shine oil to the ends of the hair. Flip your hair back over and smooth out the part and frame.

Product Picks: Shu Uemura Satin Design Conditioning Lotion, Shu Uemura Silk Oil; Goldwell Colorance Semi Permanent Hair Color in shade 10P over pale blonde highlights