When you're using Maybelline's Superstay Gloss, that is. "You won't have to touch up your lips through the course of the night," comments Maybelline New York makeup artist Jesus Abreu, explaining how Superstay lasts six times longer than other glosses. Those of us who cringe at the wearability (or lack thereof) of long-lasting lip colors will be pleasantly pleased with Superstay's super soft and comfortable feel. Also smile-worthy: 16 shades to choose from for only $9.95 each at mass retailers nationwide.

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